DIY Booking and touring basics

Flemming Borby

Indie-Pop-Folk-Musiker, Bandgründer (GREENE, LABRADOR), Plattenlabel-Gründer (Divine Records), Songwriter

Do you dislike to book your own shows?
Do you want to learn to like it and be successful in it?
To play concerts is nowadays the foundation of a sustainable career in many
musicians/artists life.
Big artists as well as small artists.
But many artists and musicians struggle with booking their own concerts.
This workshop gives you practical steps and helpful mindsets to make booking
easier, more effective, and more enjoyable, – either as solo artist or as duo/band.

Workshop Content
• How the live-music scene in Germany works (from small, middle and larger
venues to festivals and open air)
• How to prepare your online info for venues
• What materials venues need from you and how to prepare them
• How to create appropriate and appealing email content
• Finding venues that fit exactly your music
• Tips and tricks for successfully booking shows
• Practical preparing and issues connected to playing concerts
• Considerations regarding touring in Germany
• How GEMA support live music

Coaching elements:

• Goal setting and achieving goals
• Mindsets that are motivating and supporting you
• Overcoming the fear of “selling yourself”
• How to make booking part of your daily routine